Small-business accounting software has split into two camps in 2026. QuickBooks Online, Xero and Sage keep raising list prices and adding tiers; Wave, Zoho Books and now Intuit itself offer free entry plans that cover a sole proprietor's books without a subscription. The right pick depends less on features than on how many people need access, whether you carry inventory, and whether you run payroll.
How we evaluated
This comparison is based on each vendor's published pricing pages, plan limits and product documentation, checked on 22 October 2026. We did not set up paid accounts or run our own books in these products, so nothing below is a report of hands-on use; it is an analysis of what each vendor says its plans include and cost, measured against what a small business typically needs. Vendors change prices and promotions often, so confirm the current figure on the linked pricing page before you buy. No vendor paid for inclusion, and the order of products is not a ranking.
We weighted five things: total cost after the introductory discount ends (including payroll, payments and extra users); user and volume limits on each plan; whether automatic bank feeds are included; invoicing and payment fees; and accountant access, because your CPA's familiarity with the software is worth real money at tax time.
Quick picks
| Product | Best for | Starting price (paid, list) | Free tier | Free trial |
|---|---|---|---|---|
| QuickBooks Online | Businesses that work with an outside accountant; inventory plus payroll in one place | $38/mo (Simple Start) | Yes: 1 user, 2 invoices/mo (unlimited if you enable QuickBooks Payments) | 30 days |
| Xero | Teams that want unlimited users | $27/mo (Early) | No | Xero advertises one month free |
| FreshBooks | Freelancers and service firms that bill by time | $23/mo (Lite) | No | 30 days |
| Wave | Sole proprietors who want free double-entry books | $19/mo (Pro), or $0 Starter | Yes, unlimited invoices | n/a |
| Zoho Books | Businesses under $50K revenue; Zoho users; inventory on a budget | $20/mo (Standard), $15/mo billed annually | Yes, under $50K annual revenue | 14 days |
| Sage 50 | Established firms that need job costing and complex inventory | $132.17/mo (Pro), one-year commitment | No | Ask Sage |
Prices are US list prices at monthly billing as of October 2026. QuickBooks (50% off for 3 months), Xero (90% off for 6 months, for new US customers through 2 November 2026) and FreshBooks (80% off for 4 months) all advertise introductory discounts, so the price on the pricing page is not what you will pay from month five or seven onward. Every cost comparison in this guide uses list prices.
QuickBooks Online
QuickBooks Online is the most widely used small-business accounting product in the US, which is the main reason to pick it: most bookkeepers and CPAs already support it, and most point-of-sale, payroll and e-commerce tools integrate with it.
Pricing (October 2026):
| Plan | List price | Users | What Intuit lists as added |
|---|---|---|---|
| Free | $0 | 1, no accountant access | 1 bank connection; 2 invoices/mo (unlimited with QuickBooks Payments); 1 estimate/mo; 1 contractor; top 3 reports (P&L, balance sheet, account quick report) |
| Simple Start | $38/mo | 1 + 2 accountants | Automated bookkeeping and expense categorisation, invoicing with payments, free ACH bill pay up to a monthly allotment |
| Essentials | $85/mo | 3 + 2 accountants | Employee time on invoices, enhanced reports, bulk invoicing |
| Plus | $140/mo | 5 + 2 accountants | Inventory, project profitability, budgets, classes and locations (up to 40) |
| Advanced | $340/mo | 25 + 3 accountants | User permission controls, workflow automation, Excel sync, batch invoices, free 1099 e-filing with Bill Pay Elite, priority support |
Intuit's partners reported that Essentials, Plus and Advanced list prices rose on 1 August 2026; Simple Start did not change. QuickBooks Free launched in September 2026. Its two-invoice cap lifts to unlimited invoices if you qualify for and enable QuickBooks Payments, so in effect Intuit charges you through card fees rather than a subscription.
Payroll is sold as QuickBooks Workforce bundles. Intuit's payroll pricing page lists Workforce Payroll with Simple Start at $88/mo plus $6.50 per employee, with Essentials at $125/mo plus $6.50 per employee, and Workforce Premium with Plus at $203/mo plus $10 per employee. Payments (Intuit's rates page, accurate as of 18 September 2026) are 2.99% on invoiced card and digital-wallet payments and 1% on ACH bank payments with a $1 minimum; Intuit's page lists no ACH cap.
Pros
- The widest accountant support and integration choice in the US market.
- Plus puts inventory, project profitability and budgets in the same system as your books and payroll.
- The Free plan is genuine QuickBooks Online, so upgrading later keeps your data in place.
Cons
- Most expensive mainstream option at list price: Plus with Workforce Premium for five employees is $203 + 5 × $10 = $253 a month.
- Strict user caps. A fourth person on Essentials means a $55/mo jump to Plus.
- Free 1099 e-filing and priority support are listed only on Advanced.
Who it's for: any business that already works with, or plans to hire, an outside accountant; product businesses that need inventory in the same system as their books; anyone who wants the widest integration choice and is willing to pay for it. Poor fit: a one-person service business with no accountant, which pays $456 a year for Simple Start to get what Wave or Zoho Books provide for free or $15 to $19 a month.
Xero
Xero differs from QuickBooks in one expensive way: no plan charges per user. Xero's pricing page states "no per-user license fees", so a five-person team pays the same as a sole trader.
Pricing (US, October 2026):
| Plan | List price | Limits and additions |
|---|---|---|
| Early | $27/mo | 20 invoices and 5 bills per month, 30-day cash flow forecast; auto-reconcile is a $5/mo add-on; no Inventory Plus |
| Growing | $59/mo | No invoice or bill limit listed, 60-day forecast, auto-reconcile included |
| Established | $97/mo | Adds multi-currency, expense claims, projects, 180-day forecast |
The current US promotion is 90% off the base plan for the first six months for new customers who sign up by 2 November 2026; it does not cover add-ons or payment fees. US payroll is Xero Payroll, powered by Gusto, listed at $36/mo plus $6 per employee or contractor. Inventory Plus is an optional add-on on Growing and Established.
Pros
- No per-user fees on any plan. A three-partner firm with a bookkeeper pays $59 on Growing; QuickBooks would need Plus at $140 for four users.
- Auto-reconcile is included from Growing, and Established adds multi-currency, projects and expense claims for $97.
- Payroll runs inside Xero rather than as a separate subscription.
Cons
- Early's 20-invoice and 5-bill caps rule it out for most businesses, so the realistic entry price is $59.
- Payroll is Gusto underneath, with its own $36 base fee on top of the plan.
- Xero has a much smaller US user base than QuickBooks, so ask your accountant before choosing it.
Who it's for: service businesses with several people who need access, and companies that outgrow FreshBooks or Wave without wanting QuickBooks' per-user pricing. Poor fit: a business sending more than 20 invoices a month that wants to stay under $30, or one whose CPA works only in QuickBooks.
FreshBooks
FreshBooks started as invoicing software and its plan list still reflects that: time tracking, estimates, proposals, deposits, retainers, scheduled late fees and automated reminders are all listed, while the accounting side (double-entry reports, bank reconciliation, accountant access) is present but less extensive than QuickBooks or Xero.
Pricing (October 2026):
| Plan | List price | Billable clients | Notable additions |
|---|---|---|---|
| Lite | $23/mo | 5 | Invoicing, expenses, card and ACH payments, tax-time reports |
| Plus | $43/mo | 50 | Accounting reports, receipt scanning, accountant access |
| Premium | $70/mo | Unlimited | Project profitability, bill receipt scanning, custom email templates |
| Select | Custom | Unlimited | 2 team members included, Advanced Payments included, dedicated phone support, FreshBooks branding removed from emails |
Each additional team member is $11/mo. FreshBooks Payroll is $40/mo plus $6 per person, and the Advanced Payments add-on is $20/mo (included on Select). FreshBooks Payments are 2.9% plus 30¢ per card transaction and 1% on ACH bank transfers. The current promotion is 80% off for four months; yearly billing takes a further 10% off; there is a 30-day free trial.
The client limit counts active and archived clients, according to FreshBooks' own pricing FAQ, so a Lite user who has ever invoiced six people is over the limit unless they delete old clients.
Pros
- The most complete billing toolkit here: time tracking pulled onto invoices, proposals, retainers, deposits and automated late-payment reminders.
- Client portal and stored client cards make repeat billing simpler.
- Card fees (2.9% + 30¢) are lower than Wave's fixed 60¢ on small invoices.
Cons
- Client caps on Lite and Plus are tight, accountant access starts on Plus, and $11 per extra user adds up fast.
- No inventory tracking appears in FreshBooks' plan comparison.
Who it's for: freelancers, consultants and agencies that bill by the hour or project with a modest client list. Above 50 clients or three team members, the maths usually favours Xero. Poor fit: anyone selling physical products, or a business with more than five clients that wants to stay under $25 a month.
Wave
Wave is the only mainstream product where the accounting itself is free: unlimited estimates, invoices, bills and bookkeeping records on the $0 Starter plan. Wave earns its money on payments, payroll and Pro.
Pricing (October 2026):
| Plan | Price | What changes |
|---|---|---|
| Starter | $0 | Unlimited invoicing and bookkeeping; transactions entered or imported by you; extra users limited to a payroll manager or tax pro |
| Pro | $19/mo or $190/yr | Automatic bank imports (where your bank supports Plaid) with auto-categorisation, late-payment reminders at 3, 7 and 14 days, your logo and colours with Wave's footer branding removed, admin/editor/viewer users |
Card payments are 2.9% plus 60¢ (3.4% plus 60¢ for Amex); Pro drops the 60¢ on the first ten card transactions each month. ACH bank payments are 1% with a $1 minimum on both plans. Wave Payroll is $40/mo plus $6 per active employee and $6 per contractor paid, and Wave's payroll page says its tax service now covers all 50 states. Receipt capture is an add-on: $11/mo on Starter, $8/mo on Pro. Wave Advisors bookkeeping help starts at $149/mo.
Pros
- The free tier is real double-entry accounting: a P&L and balance sheet without paying anything.
- Pro at $19/mo ($190/yr) is the cheapest plan here with automatic bank imports.
Cons
- Automatic bank imports are Pro-only, and only for banks Plaid supports.
- Wave's plan pages list no inventory, project, time-tracking or budgeting features.
- The 60¢ fixed card fee is double the 30¢ at Stripe, Square or FreshBooks and bites on small invoices.
Who it's for: sole proprietors and very small service companies with simple books and no inventory. Against QuickBooks Simple Start, Wave Pro is half the price for one person. Poor fit: anyone who tracks stock, bills by the hour, or sends many small card-paid invoices (see the fee maths in our free invoicing software guide).
Zoho Books
Zoho Books is the accounting module of Zoho's app suite. It is most useful if you already use Zoho CRM or Inventory, and it is cheap for the features on its plan list.
Pricing (US, October 2026):
| Plan | Monthly | Annual (per mo) | Users | Invoices/yr | Zoho lists as added |
|---|---|---|---|---|---|
| Free | $0 | $0 | 1 + 1 accountant | 1,000 | Invoices, quotes, expenses, bank reconciliation, recurring invoices, 1099 tracking, 50+ reports; only while annual revenue stays under $50K |
| Standard | $20 | $15 | 3 | 5,000 | Bank feeds, sales and use tax tracking, recurring expenses, custom fields, progress invoicing |
| Professional | $50 | $40 | 5 | 10,000 | Sales and purchase orders, multi-currency, inventory tracking, timesheet billing, project profitability, retainers |
| Premium | $70 | $60 | 10 | 25,000 | Budgets, cash flow forecasting, fixed assets, basic revenue recognition |
| Elite | $150 | $120 | 10 | 100,000 | Warehouse management, advanced inventory control, Shopify integration (up to 2 stores) |
| Ultimate | $275 | $240 | 15 | 100,000 | Advanced analytics and KPI tracking |
Pros
- Professional at $50/mo ($40 on annual billing) lists inventory, purchase orders and project profitability, features QuickBooks reserves for Plus at $140.
- The Free plan is a real ledger and includes an accountant user, unlike QuickBooks Free.
- Zoho Payroll now covers federal, state and local tax payment in all 50 states, from $39/mo plus $6 per employee.
Cons
- The Free plan requires annual revenue under $50,000 and does not include bank feeds.
- Fewer US accountants work in Zoho Books than in QuickBooks or Xero.
- Invoice caps apply on every plan, though only the Free plan's 1,000 a year is likely to bind for a small business.
Who it's for: businesses already inside the Zoho ecosystem; product sellers who want inventory without a $140 subscription; anyone under $50K in revenue who wants free books with accountant access. Poor fit: a business whose accountant insists on QuickBooks, or one that wants bank feeds at $0.
Sage 50
Sage 50 (formerly Peachtree) is the outlier: Windows desktop software that Sage describes as "cloud-connected", aimed at established businesses that want job costing, deep inventory and audit trails rather than a browser-first app.
Pricing (US, October 2026):
| Plan | Monthly price | Users |
|---|---|---|
| Pro Accounting | $132.17 | 1 |
| Premium Accounting | $182.50 | 1 to 5 |
| Quantum Accounting | $271.17 | 1 to 40 |
Sage's US pricing page lists these figures as starting prices with a minimum one-year commitment; Premium and Quantum rise with user count, and payroll is separate. Sage's site blocks automated page fetches, so we read the figures from its published pricing listing rather than a live page load. Confirm on Sage's site before buying.
According to Sage's feature pages and help documentation, Sage 50 supports job costing with phases and cost codes, item assemblies, FIFO, average and specific-unit costing, serialised inventory, and a transaction and user audit trail; Quantum adds role-based permissions and workflow management for up to 40 users.
Pros
- Inventory depth: assemblies, multiple costing methods and serialised items.
- Job costing with phases and cost codes, which the cloud tools here do not list.
- Audit trail and, on Quantum, role-based permissions for larger finance teams.
Cons
- By far the most expensive option here, Pro is single-user, and every plan needs a one-year commitment.
- Desktop software means installation, Windows PCs and planning for remote access.
- Rarely worth it under about $1M revenue unless job costing or complex inventory is the reason you are buying.
Who it's for: manufacturers, distributors and contractors with an in-house bookkeeper and real inventory or job-costing needs.
Which one should you choose?
Sole proprietor or freelancer, no employees. Start with Wave Starter, or Zoho Books Free if revenue is under $50K. Both give you a real P&L for Schedule C and free invoicing. When entering transactions by hand becomes a chore, Wave Pro ($190 a year) and Zoho Books Standard ($180 a year on annual billing) are the cheapest routes to bank feeds. If you bill by the hour with five or fewer clients, FreshBooks Lite at $23/mo adds time tracking and reminders.
What one person actually pays over two years, using October 2026 prices and promotions:
| Plan | Year 1 (with current promo) | Year 2 (list) | Notes |
|---|---|---|---|
| Wave Starter / Zoho Books Free | $0 | $0 | No bank feeds; Zoho requires revenue under $50K |
| Zoho Books Standard, annual | $180 | $180 | 3 users, bank feeds, sales tax tracking |
| Wave Pro, annual | $190 | $190 | Bank imports via Plaid, reminders |
| FreshBooks Lite, monthly | $202.40 (4 × $4.60 + 8 × $23) | $276 | 5-client cap includes archived clients |
| Xero Growing, monthly | $389.40 (6 × $5.90 + 6 × $59) | $708 | Promo for sign-ups by 2 Nov 2026 |
| QuickBooks Simple Start, monthly | $399 (3 × $19 + 9 × $38) | $456 | Accountant access for 2 |
The promo-heavy products look close in year one and diverge in year two, which is the number to budget for.
Independent contractor or trades business. You need estimates that convert to invoices and a way to track subcontractors for 1099s. QuickBooks Simple Start ($38/mo) is the safe choice if your accountant uses QuickBooks. FreshBooks Plus ($43/mo) has the stronger estimate-and-proposal workflow on its feature list. Zoho Books Free includes 1099 tracking at $0 if you are under $50K.
Retail or e-commerce with inventory. This rules out Wave and FreshBooks. QuickBooks Plus ($140/mo) is the safe choice if your POS or Shopify connects to it. Zoho Books Professional ($50/mo) lists the same core inventory features for about a third of the price, and Elite ($150/mo) adds a native Shopify integration and warehouses. Sage 50 only enters the conversation with assemblies, serialised stock or job costing.
Service agency with a team. Per-user pricing decides this. For a four-person agency, Xero Growing is $59/mo with no user fees; QuickBooks needs Plus at $140 because Essentials stops at three users; FreshBooks Plus with three extra seats is $43 + 3 × $11 = $76. Move to Xero Established ($97/mo) when you need project tracking. FreshBooks Premium ($70/mo) plus seats stays competitive under five people if the team tracks time all day.
Growing company that needs payroll. Compare the total, not the base price. For a business with eight employees, at October 2026 list prices:
| Stack | Software | Payroll | Monthly total |
|---|---|---|---|
| QuickBooks Essentials + Workforce Payroll (bundle) | $125 bundle | 8 × $6.50 = $52 | $177 |
| Xero Growing + Xero Payroll (Gusto) | $59 | $36 + 8 × $6 = $84 | $143 |
| Wave Pro + Wave Payroll | $19 | $40 + 8 × $6 = $88 | $107 |
| Zoho Books Standard + Zoho Payroll Standard | $20 | $39 + 8 × $6 = $87 | $107 |
Wave and Zoho tie on price, but Zoho Books Standard adds sales tax tracking and three users and can step up to inventory on Professional. Xero is the best value for a growing team that needs many logins. QuickBooks is the pick if your CPA insists or you need inventory too: Plus with Workforce Premium is $203 + 8 × $10 = $283.
What to check before you buy
Bank feeds. Confirm your specific bank connects, especially if it is a credit union or small regional bank, and note that Wave's automatic imports depend on Plaid support. Check that feeds are included in the plan (they are not on Wave Starter or Zoho Books Free) and that rules can auto-categorise recurring transactions.
1099 support. If you pay contractors, you need contractor tracking and ideally 1099-NEC e-filing in January. QuickBooks Free tracks one contractor; Intuit lists free 1099 e-filing only on Advanced (with Bill Pay Elite), so ask about per-form pricing on other plans. Zoho Books includes 1099 tracking from the Free plan; Wave Payroll lists 1099-NEC filing; Xero users file through Xero Payroll (Gusto).
Sales tax. Automatic rate lookup by address matters if you sell across state lines or in a state with local rates (Texas, California, Colorado). Zoho Books lists sales and use tax tracking from Standard and QuickBooks lists sales tax tools from Plus on its pricing page. Wave's pages do not describe automatic rate lookup, so expect to set up rates yourself. Whatever you choose, confirm whether rates are looked up for you or entered by you.
Payroll add-on cost. Get the per-employee price, not just the base, confirm your states are covered for tax filing, and check how contractors are billed. Wave charges $6 per contractor paid; Xero Payroll charges $6 per employee or contractor. Gusto closed its contractor-only plan to new customers on 1 October 2026, so a business that only pays contractors now needs a full payroll plan or an accounting product that handles contractor payments itself.
Accountant access. QuickBooks Free, Wave Starter and FreshBooks Lite are the plans here without standard accountant access (Wave Starter allows a tax pro, and FreshBooks lists accountant access from Plus). Ask your CPA which system they prefer before you sign up.
Migration. Spreadsheets import easily anywhere, and QuickBooks Desktop to Online is a supported import. Between cloud vendors you export customers, vendors, chart of accounts and open invoices as CSV, then enter opening balances at a cut-off date. Do it at a quarter or year start.
Price after the promo. Note the list price and set a reminder for the month the discount ends: three months for QuickBooks, four for FreshBooks, six for Xero.
Free alternatives
If your business is small enough that you are mainly producing a P&L for your tax return and sending a handful of invoices, you may not need subscription software yet. Our free downloadable templates cover the essentials:
- Profit and loss statement template for a monthly or annual income statement in Excel.
- Balance sheet template for assets, liabilities and equity at a point in time.
- Expense tracker template for logging deductible expenses by category through the year.
- Invoice template to generate branded invoices as Word, Excel or PDF.
The limit of spreadsheets is bank reconciliation: nothing checks that every transaction is recorded. Once you have more than a few dozen transactions a month, a $0 Wave or Zoho Books account saves more time than the templates.
FAQ
What is the cheapest accounting software for a small business?
Wave Starter and Zoho Books Free are both $0 with full double-entry books. Zoho's free plan requires annual revenue under $50,000 and caps invoices at 1,000 a year; Wave's has no revenue cap, but you enter or import transactions yourself. The cheapest plans with bank feeds are Zoho Books Standard at $15/mo on annual billing ($20 monthly) and Wave Pro at $190 a year ($19 monthly).
Is QuickBooks still the best accounting software for small business?
It is the most widely supported, which is not the same thing. It is the best choice when you work with an outside accountant, need inventory and payroll in one place, or rely on integrations. A one-person service business gets by on Wave, Zoho Books or FreshBooks for a fraction of the cost, and a team usually pays less on Xero because Xero charges no per-user fees.
Do I need accounting software if I'm a sole proprietor?
Not legally. You need accurate records of income and expenses to complete Schedule C and pay self-employment tax. A spreadsheet or our P&L template works if volume is low. Software becomes worth it when you want bank reconciliation, invoicing with online payments, or you are spending more than an hour a week on bookkeeping.
Can I switch accounting software mid-year?
Yes, but it is cleaner at a quarter or year boundary. Export your chart of accounts, customers, vendors and open invoices, enter opening balances as of the switch date, and keep read-only access to the old system until that year's tax return is filed.
Which accounting software is best for inventory?
For most small retailers, QuickBooks Online Plus ($140/mo) or Zoho Books Professional ($50/mo); both list inventory tracking alongside purchasing and project profitability. Zoho Books Elite ($150/mo) adds warehouse management and a Shopify integration. Sage 50 handles assemblies, serialised stock and multiple costing methods for larger operations. Wave and FreshBooks do not list inventory tracking.
How much should I budget for accounting software plus payroll?
For a business with five employees at October 2026 list prices: Wave Pro plus Wave Payroll is $19 + $40 + 5 × $6 = $89 a month; Zoho Books Standard plus Zoho Payroll Standard is also $89; Xero Growing plus Xero Payroll is $59 + $36 + 5 × $6 = $125; QuickBooks Essentials with Workforce Payroll is $125 + 5 × $6.50 = $157.50. Add payment processing at roughly 1% on ACH and 2.9% to 3.4% plus any fixed fee on cards for whatever your customers pay online.
Sources
Pricing, plan limits and fees were checked on the vendor pages on 22 October 2026:
- QuickBooks Online pricing: https://quickbooks.intuit.com/pricing/
- QuickBooks Free limits: https://quickbooks.intuit.com/compare/quickbooks-free-vs-free-accounting-software/
- QuickBooks Payments rates: https://quickbooks.intuit.com/payments/payment-rates/
- QuickBooks Workforce payroll bundles: https://quickbooks.intuit.com/payroll/pricing/
- Xero US pricing: https://www.xero.com/us/pricing-plans/
- FreshBooks pricing: https://www.freshbooks.com/pricing
- Wave pricing: https://www.waveapps.com/pricing, payments: https://www.waveapps.com/payments, payroll: https://www.waveapps.com/payroll
- Zoho Books US pricing: https://www.zoho.com/us/books/pricing/
- Zoho Payroll US pricing: https://www.zoho.com/us/payroll/pricing/
- Sage 50 pricing: https://www.sage.com/en-us/products/sage-50/pricing/ (blocks automated fetches; figures from its published listing; confirm before buying)
- Gusto plan changes: https://support.gusto.com/article/178940181843255/whats-new-with-gusto-plans-starting-october
Free tools mentioned in this guide
No.15XLSX · CSV
Profit and Loss Template
Free profit and loss template for small businesses. Monthly or annual columns, gross and net margins computed live, and an Excel download with working formulas.
Open toolNo.13XLSX · CSV
Balance Sheet Template
Free balance sheet template for small businesses. Edit it online, check that assets equal liabilities plus equity, and download to Excel with live formulas.
Open toolNo.04Calculator
Self-Employment Tax Calculator (2026)
Estimate 2026 self-employment tax (Social Security and Medicare), the half-SE deduction, federal income tax, and quarterly estimated payments from net profit.
Open toolNo.08Word · PDF · Print
Free Invoice Template
Fill in a professional invoice online and download it as Word or PDF, or print it. Free, no signup. Includes payment terms, tax, discounts and a live preview.
Open tool